View Notes - Burt's_bees_wax_case_analysis from MGMT 214704 at SUNY Empire State College. The white spaces in the category need to be explored more rather than adding the . The Burt's Bees formulas meet all of the USDA recommendations, not surprisingly. It is an amazing example of the bees acting as one mind or super-organism. Global Burt's Bees Sales (FY11-FY13) FY11 FY12 FY13 +12% +9% NOTE: The bar chart above shows Net Sales for the Global Burt's Bees business (US and International). Burt's Bees 4% International 20% . The mural was painted for Bert's Bees Annual Culture Day and is an image of a swarm. Burt's Bees is the leading manufacturer of 150 earth-friendly, natural personal care products. At Burt's Bees Global HQ, Matt Willey Painted a Mural in Durham, NC. N.C., Feb. 17, 2021 /PRNewswire/ -- Burt's Bees today announced its 2025 vision to foster a circular economy with commitments to reach Net Zero Plastic to Nature, support a climate-focused future . The brand is committed to a 50% reduction in virgin packaging materials (plastic and fiber). After Mosquito Bite Relief, Bee Sting. Challenges & Strategies Burt's Bees encountered capacity issues due to recent expansion in products and retail clientele. We Will Write a Custom Essay Specifically For You For Only $13.90/page! - They gained local success with their earliest and most popular product which were candles. Over the years, the foundation has supported pollinator health in a variety of ways, issuing over 250 grants for programs spanning research, education and conservation. 95 ($8.95/Fl Oz) $8.06 with Subscribe & Save discount. Over 400 people helped paint flowers on this mural in the historic American Tobacco Campus . Retail consumption for Burt's Bees products was up double-digits in the quarter. Burt's Bees Expands to Asia with a Refreshed Retail Concept Landini Associates lets recycled materials and a nature-inspired vibe take centre stage at Burt's Bees' three inaugural Asian retail locations in Hong Kong. The Great Ape house. The need to expand Chinese cosmetic market: No. Burt's Bees has a highly effective strategy and plan, strong trade practices and organizational capabilities, and a robust culture and esprit de corps that we want to leverage and protect. look into its strengths, weaknesses, threat and opportunity vis-à-vis the competition and the market scenario in 1997. John Replogle, their CEO at that time, recognized the importance of helping their people manage the change transition. . acquire Burt's Bees for $925 million ¹ in cash, funded through cash and short-term borrowings The transaction is expected to be EPS accretive to Clorox as of FY'09 and neutral in FY'08, excluding purchase - accounting adjustments, one-time transaction and integration costs as well as noncash expenses At closing, debt to EBITDA ratio will be 3.5/1x. In the company's lifestyle division—which includes Burt's Bees, as well as dressings and sauces and water filtration—the company reported Burt's Bees shipments declined slightly, following strong growth in the year-ago period, behind a robust pipeline of new products. Burt's Bees Case Analysis. Lancome. Since its inception, The Burt's Bees Foundation has issued over $2.4 million in grants. - In 1993 Quimby bought out Burt Shavitz. The bottom line: Burt's Bees is a company with serious eco-credentials… and that makes them a logical choice for expansion into the world of natural, sustainably sourced CBD. It was clear to the Raleigh, N.C.-based company that a move to a bigger distribution facility was in its future. First launched in Hong Kong in 2016, our retail format continues to roll out globally. Specialties: Product management, international business development. In 2015, the foundation donated over $330,000 in proceeds to nonprofit organizations. + Scent Expansion Scent Expansion 1. Burt's Bees 4% International 20% Driving Growth from Portfolio International : 20% Cleaning : 32% Lifestyle : 17% Household : 31% . Burt's Bees Marketing Opportunity Factors. +11% • US Retail: - Clorox Liquid Bleach - Clorox Disinfecting Wipes • Clorox International: - Cleaning Utensils Strategy #3: Keep the base healthy and grow into N.C., Feb. 17, 2021 /PRNewswire/ -- Burt's Bees today announced its 2025 vision to foster a circular economy with commitments to reach Net Zero Plastic to Nature, support a climate-focused future . The brand encompasses a wide variety of lip balms, lotions, cosmetics, and personal body care items. The strategy is not very clear regarding the expansion in to new markets and the entry of new products. International expansion led to 40 countries contributing to more than 20 percent of annual company . Under the management of John Replogle as the CEO from the year 2006, the company has achieved success. In 2015, the foundation donated over $330,000 in proceeds to nonprofit organizations. founded Burt's Bees in 1984 in Maine. The inherent risks to international expansion can range from bribery and corruption concerns, to insufficient IP protocols and protection, . Marie Originals Bug Bite Itch Relief Spray - All Natural Insect Bite Relief. 3 beauty care market in the world A huge size of potential market The concepts of "natural" and " product safety" Chinese consumers believe in the power of natural ingredients Issue 2 The Complexity of Entering Chinese Cosmetic Market Burt's Bees defined its products as "harvested from nature," meaning it used natural ingredients—those derived from plants, fruits and seeds—nearly exclusively, and avoided traditional chemicals and fillers such as petroleum, sodium lauryl sulfate and propylene glycol." . The holiday gift pack of four tubes includes a moisturizing lip Balm in strawberry, pink grapefruit, coconut and pear and pomegranate flavors. This is an extra rich belly butter, specially blended to nourish and moisturize skin during your nine month stretch. Each new mural is like a swarm, an expansion, of the piece that came before. GLOCK | Burt's Bees Global Expansion We were the trusted brand partner to facilitate Burt's Bees global expansion into Europe. Burt's Bees started out as a candle making company in 1984 and has grown into a recognized brand in the natural personal care products market. But not at Burt's Bees. To combat stagnation and decline in sales, Green Works has reduced premiums on its detergent products in order to bring its prices closer to those of leading conventional brands. The global green cleaning products market accounted for US$ 3.9 billion in 2019 and is estimated to be US$ 11.6 billion by 2029 and is anticipated to register a CAGR of 11.8%. . potential for expanding the brand into adjacencies, and we believe international expansion may offer significant upside potential beyond our valuation . FREE Shipping on orders over $25 shipped by Amazon. What about Burt's Bees? . Moms-to-be can pamper themselves with Burt's Bees Mama Bee™ Belly Butter. This report's historical data confirms demand growth on a global, national, and regional scale. Burt's Bees Global Marketing . The company is acquiring Burt ' s Bees for $925 million net of an additional $25 million payment for anticipated tax benefits. I work cross-functionally to lead the development and expansion of various brands and institutions' content, social media, and 360-marketing strategy - defining the where, why, what, and how that will lead to meaningful engagement and conversion with current and potential communities. - The Clorox Company buys Burt's Bees for an estimated $925 million in 2007. Burt's Bees recognized this fact and modeled their Facebook marketing and sales strategy accordingly. Read Burt's Bees by JoannaZhou on Issuu and browse thousands of other publications on our platform. Burt's Bees 4% International 19% Over 80% of Sales Are Generated From Brands With a #1 or #2 Share Position (FY15 Sales: $5.7B) . As SVP of Customer Development at Burt's Bees, Pete executed the retail expansion strategy - expanding with major global retail partners while enhancing brand equity. THG Ingenuity, the technology services division of The Hut Group (THG), has signed more than £100 million in partnership agreements with global beauty brands like Elemis, PZ Cussons Beauty, Burt's Bees, Nuxe, By Terry, and Revolution Beauty, as part of the wider beauty portfolio of clients, collectively worth more than £100 million. Burt's Bees/Clorox - APAC go to market strategy and related end to end supply chain model; CareFusion - China go to market strategy development for tier 1 and tier 2 cities including logistics set up development and order to cash . Clorox will fund the all-cash transaction through a combination of . Aveda Corporation, The Body Shop International, Burt's Bees, Estee Lauder, The Hain . Baby Hygiene Products Market Next Big Thing | Major Giants P&G, Unicharm, Burt's Bees, Farlin. South America - Argentina, Chile, Peru, Colombia • Entry driven by existence of retailer, Falabella • Store within a store & expansion into Health . Start here! The company is based in North Carolina and was founded in the early 1990s. The highly fragmented U.S. natural personal care market represents about $6.4 billion in sales and is currently growing at about 9 percent annually. My encounter inside involved Burt's Bees . The only challenge was figuring out exact Omega-3 and Omega-6 contents. In the 1990s and early 2000s, Burt's Bees sold various products - primarily candles, soaps, and most famously, lip balm, which helped to put them on the map. Source: IRI . Change can cause chaos and try peoples' very souls. (pets, too). The swarm is also a symbol of a new beginning. John Replogle, their CEO at that time, recognized the importance of helping their people manage the change transition. Burt's Bees is headquartered in Durham, NC. Burt's Bees International 19. It is the natural expansion of a healthy, thriving, hive. It is an amazing example of the bees acting as one mind or super-organism. But the global buzz the beeswax-based beauty line has drummed up as of 2018, has sent . Focus on Core → Fastest Growing Lip Balm 17% 7% 3% -2% -10% 0% 10% 20% This spring, Burt's Bees has set the bar even higher, by aiming to . However, Burt's Bees did deliver double-digit retail sales growth, as . 1. . A lot of smart decisions happened in-between, but one of the smartest happened right there as they prepared to go global: CEO John Replogle decided to put his employees . Vlahos also previously held the role of Vice President - General Manager of Laundry, Brita and Green Works. Source: MULO for Scentiva categories Wipes, General Sprays, Bath Sprays and Toilet for 52 weeks ending 6/17/18 2. Several years ago, this American personal care products manufacturer made the decision to undergo a major international expansion. BACKGROUND September 2004 - CVS/Walgreens partnership established December 2007 - Acquired by Clorox Leads in awareness-to-usage rates Attempting to refocus offerings - lackluster . Burt's Bees introduced a new line of natural toothpaste in January and has announced plans for international expansion to help spark future growth. and international prior to serving as General Manager. This natural formula features a combination of cocoa, shea and jojoba butters that will keep your belly feeling soft and smooth before and after your new . . Growth Investments are Working •Category performance is showing positive trends •Market share has steadily improved Dollars P52 W Jan 18, 2015 P13 W Jan 18, 2015 P4/5 W It is the natural expansion of a healthy, thriving, hive. This initiative is a key part of Burt's Bees' commitment to achieve net zero plastic to nature by 2025. Slide 1 . He led CREE's entry into the consumer lighting market and led the commercial strategy at start-up skin care device . Since its inception, The Burt's Bees Foundation has issued over $2.4 million in grants. Burt's Bees had entered international markets like Europe and Japan. Matt Kopac Associate Director, Health & Beauty Sustainability at Burt's Bees Durham, North Carolina, United States 500+ connections As Burt's bee had achieved high customer satisfaction and generate positive word of mouth through their products they had grown to serve a particularly niche market with the loyal customer base. . The nutrition facts does disclose that each 100kcal for formula contains 750mg of linoleic acid, which is an Omega-6 fatty acid. -Domestic: #1 or #2 brand in medium-sized categories -International: Investment in medium-sized countries 2 Clorox Confidential - Do Not Distribute . Quimby was a . . At Clorox, Vlahos was instrumental in driving domestic and international growth for major portfolio brands such as Burt's Bees, which he built into a global leader in the natural personal care industry with a presence in 40 countries. If you think about it, Burt's Bees -- maker of lip balms, skin creams, and such in yellow packages stamped with the Natural Products Association seal-- is a remarkable company.While targeting consumers around the globe drawn to a niche market for "natural" personal care products, it still commands its own free-standing, highly visible, yellow kiosks in supermarkets and drug stores throughout . At Clorox, Vlahos was instrumental in driving domestic and international growth for major portfolio brands such as Burt's Bees, which he built into a global leader in the natural personal care industry with a presence in 40 countries. . Get it as soon as Tue, Sep 28. Burt's Bees. Blistering growth had made that inevitable. Two years ago, they were ready to make a huge international expansion.